College Athletics

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Toni Armstrong, MSed
Performance Leadership consultant

Armstrong has coached high level club and college, earned her Masters in Experiential Education from Minnesota State Mankato, and has worked for both Outward Bound and The Stanford Leadership Institute at Stanford University. Her passion is in group dynamics, female empowerment, leadership and experiential educational.

Through play based learning practices, she makes learning leadership fun, collaborative, and community building. Toni resides in Baltimore, MD with her husband Scott and two children Owen and Evelyn.

  • 7 Years Experience in Team-building, Team-bonding, and Leadership Development

  • Master of Experiential Education and Educational Leadership

  • Experience Teaching at The Stanford Leadership Institute at Stanford University

  • Experience Teaching at Outward Bound California

  • Experience Coaching for an Internationally Recognized Club Team

  • Experience Coaching Collegiate Swimming

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George Kennedy
Coach mentor

"Coach" as many of his former athletes call him, is Swim Coach Emeritus at Johns Hopkins University where he coached for over 30 years. During his time at Hopkins, he coached many NCAA All-Americans, National Record Holders, and was 7 x NCAA Coach of the year.  He loves sharing his experiences--good and bad-- through inspiring and engaging narratives. Kennedy resides in Towson, MD where he lives with his wife Helen and is the proud father of two college graduates—Catherine and Sarah.


Performance Leadership Academy

Season Development for teams

In the college coaching world, no two seasons are exactly alike because no two teams are made up of the same athletes. Inevitably athletes come and athletes go—it is the nature of the beast and one of the biggest challenges. Our season development program focuses on building the team’s culture from the inside out by empowering your current set of athletes to take ownership of their roles and leadership contribution to the team. It will provide tools to build a sustainable culture of performance focused leadership that will teach athletes how to lead better lives in and out of their sport.

Over the course of a season, we can visit your team one, two, three, or four times to enhance the learning experience. Topics will vary from team to team and year to year depending on needs and the group’s dynamic. We divide the groups by gender to enhance the learning atmosphere.

Examples of topics include:
* Leadership Styles
* Group Dynamics
* Approaching Conflict
* Followership
* Communication


Performance Leadership Academy

All Athlete Development

This course will introduce students to leadership education and culture development with Performance Leadership. Each year will build on the previous with the culmination being Senior year (regardless of captainship).  Students will explore the term leadership and what it means to be a positive leader.  They will learn about 4 styles of leadership, which ones they identify with most, and how to practice a more dynamic and adaptive leadership style. They will learn how groups form identities and the stages that are required to reach group success.  They will learn that conflict is necessary to the process and practice the skills required for approaching conflict respectfully and effectively.  Students will develop healthy culture norms for their team and know how to keep everyone engaged in an active leadership role throughout the season.